Skinned knees and elbows are as common among children as milk moustaches, which means adhesive bandages are a staple in the home first aid kit. No matter how much a boo-boo stings at the time, kids are happy to flaunt their bandages like mini warriors badges. Some are adorned with popular characters such as SpongeBob SquarePants and Hello Kitty, but now, thanks to Ouchies Adhesive Bandages, covering up an owie is more than a fashion statement, it’s a way to raise awareness and funds for kids with cancer.
Ouchies, known for their fun bandage designs including “Paddington Bear,” “Mad Libs,” and “Silly Bandz,” recently held a contest through their “Ouchies For Others” program, which gives 100% of the profits from the sale of the line to various not-for-profit organizations. To enter the contest, children were asked to design their own bandages and feature a message of hope to other kids battling cancer. Sales from the new line benefits the Childhood Leukemia Foundation and The American Childhood Cancer Organization. Over 400 entries were received and people were asked to vote for their favorites on the Ouchies Facebook page.
“We wanted to give children the opportunity to help other kids in need, whether its an encouraging word, uplifting picture or story,” said Ian Madover, CEO of Ouchies
Contest entries were designed not only by healthy kids who simply wanted to show they care, but also by those who have battled cancer personally, and others whose lives have been touched by the disease through a friend or family member.
Sammy Smith, age 13 and one of five winners, titled his submission, “You’re Almost There.” He explained the story behind the artwork, saying, “Just remember that every time you get a poke or surgery that you are one step closer! That’s what keeps me going!”.
“We are thrilled that so many children entered our contest, and we’re truly touched by the beautiful designs and stories they created and shared with us,” said Jennifer Saporta, Director of Sales & Marketing at Ouchies. “The ‘Ouchies for Others’ program has given us the unique opportunity to work with amazing organizations dedicated to making a difference in the lives of children with cancer. We are beyond honored to be able to partner with them and help to increase their tremendous efforts in the fight against pediatric cancer.”
Five winners were selected from the contest. Their designs will be featured on the Ouchies For Others Line that will go on sale in limited stores and on the Ouchies website later this summer.