In an effort to look younger, brighter, fresh-faced, skinnier and boob-buoyant, Americans are spending big bucks on plastic surgery procedures. In a report released by The American Society for Aesthetic Plastic Surgery (ASAP), statistical data from 2013 shows a 12% jump in overall cosmetic procedures performed in the United States.

Plastic Surgery

The study confirms more than 12 billion dollars was spent on surgical and nonsurgical procedures in 2013. That’s billion, with a “B.” Dear parents, plastic surgery is clearly a solid career path with lucrative dividends so stop whatever you’re doing and research top medical schools for your little ones. Well spent tuition, indeed.

For all the efforts made by social media campaigns to promote healthy body image and encourage people to be comfortable in their own skin, it seems that some would rather alter it instead. And when it comes to banishing those love handles, almost 400,000 people decided to go the suck-fat-through-tube route. In 2013, liposuction surpassed breast reduction by 16%, making it the most popular procedure in the nation.

Top Five Plastic Surgery Procedures in 2013:

  1. Liposuction – Fat removal. Procedures performed – 363, 912
  2. Breast Augmentation – Enlargement via silicone gel insertion. Procedures performed – 313,327
  3. Eyelid Surgery – Eliminates puffiness and bulging – Procedures performed – 161,389
  4. Tummy Tuck – Stomach looks sleek and contoured. Procedures performed – 160,077
  5. Nose Surgery – Improves proportion and appearance. Procedures performed – 147,966

While the top five procedures have been popular consumer choices for many years, two less common surgeries appear to be coming from – ahem – behind. Buttock augmentation and labiaplasty are both trending with a significant increase in requests over the years. Buttock augmentation has increased by 58% and labiaplasty by 44%.

Jack Fisher, MD, President of ASAPS said he’s not surprised by the increase in procedures explaining, “Technological advances, less-invasive procedures, greater accessibility are making aesthetic procedures, surgical and nonsurgical, far more attractive to the public at-large.”